Role
Design, Illustrations, & lead emails marketing
Credit
Huge & Heist agencies
Wish creative team: designers & copy writers
Huge & Heist agencies
Wish creative team: designers & copy writers
Wish is a global e-commerce company that provides a discovery-based, affordable and fun shopping experience.
In 2022, Wish announced a brand refresh as it embarked on its turnaround journey. Working with Huge, we developed a new brand identity as the first step to transforming Wish into a shopping platform that focuses on discovery and fun while retaining its affordability. I had the opportunity to support the rebrand effort by updating the illustration guidelines, animations, and email marketing materials to align with the company’s transformation. See below for a selection of Wish's new look across multiple platforms.
Wish Anniversary Campaign
The concept
For this event, we highlighted the brand’s quirkiness and playfulness while showcasing the large variety of categories and deals the Wish app has to offer. Pushing beyond our usual style, this campaign plays with colors, textures, and layers to express the excitement and celebration of our anniversary across the globe. We were able to create 200+ assets for the two-week sale, localizing content in 20+ languages and gaining millions of impressions from 60+ countries.
