Red Bull BC One – LA Cypher

The 2019 All Star Tour will include four Red Bull BC One Cyphers with the first battle kicking off in Los Angeles on April 27th. At each Cypher, dancers will advance for the chance to compete in the final Cypher tour stop taking place in Houston, TX on May 19th. The dancer who wins the Red Bull BC One National Final in Houston will advance to the BC One World Finals in Mumbai, India on November 9th. At the LA cypher, legacy dancers will judge the BBoy competition and the first ever BGirl competition with additional showcases performed by top talent. Both BBoy and BGirl cyphers will be open to interested participants. Both participants and guests are encouraged to buy tickets to attend.

Role

Lead designer

Task

Created a template for social media, emails, prints, and digital assets that complimented existing branding. Reformatted various assets for social and print-ready to the team.

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