What is Every Day is Black Friday?
Our multi-day savings event kicks off on October 20 and runs until December 10. 2023. During this time we provide daily deals with many exclusive price drops on a different trending category. No need to wait until Black Friday for low prices — we’ve got almost an entire month of deals! Plus, additional bargains will be unveiled weekly with flash sales on major items such as electronics, home garden, and fashion.
Results
The campaign generated over $8.2M in Gross Merchandise Value.
Top Selling Categories: Automobile & Motorcycle contributed to 65% of GMV, Home & Garden 56% of GMV, and Women's Clothing 29% of GMV.
Affiliate Marketing: Received 62% increase in Year-over-Year GMV performance with a slightly higher Return on Ad Spend.
Influencer Marketing: Collaborated with 200 Creators, resulting in 4.6 Million Views.
Organic Social: Average post engagement rate increased by 38.7% compared to the previous campaign.
The campaign generated over $8.2M in Gross Merchandise Value.
Top Selling Categories: Automobile & Motorcycle contributed to 65% of GMV, Home & Garden 56% of GMV, and Women's Clothing 29% of GMV.
Affiliate Marketing: Received 62% increase in Year-over-Year GMV performance with a slightly higher Return on Ad Spend.
Influencer Marketing: Collaborated with 200 Creators, resulting in 4.6 Million Views.
Organic Social: Average post engagement rate increased by 38.7% compared to the previous campaign.
Role
Art Direction
Lead Design
Illustration
Branding
Art Direction
Lead Design
Illustration
Branding
Collaborators
Designers: Annie Hu, Juan Acosta, Mathew Perdiguerra, &Jessica Arling
Copy writers: Delia Mitchell & Michael Schutz
Globalization: Patricia Kranikoski
Merchandise: Paul Fu & Kavita Sharma
Brand Marketing: Joe Adams & Daniela Engel
Designers: Annie Hu, Juan Acosta, Mathew Perdiguerra, &Jessica Arling
Copy writers: Delia Mitchell & Michael Schutz
Globalization: Patricia Kranikoski
Merchandise: Paul Fu & Kavita Sharma
Brand Marketing: Joe Adams & Daniela Engel
