Role
I was a lead brand designer to create an In-app animation, logo, icon, banners, and emails that would represent Wish Access and align with the program the team is aiming to execute to build brand awareness for our current/new users. I collaborate with a lead product designer, UX writer, user research, product manager, and engineers.
I was a lead brand designer to create an In-app animation, logo, icon, banners, and emails that would represent Wish Access and align with the program the team is aiming to execute to build brand awareness for our current/new users. I collaborate with a lead product designer, UX writer, user research, product manager, and engineers.
The process
I compile the competitor research from other companies that offer shipping benefits with their membership program of how they communicate their design (icon/logo) to their audience. During the research, I've learned that purple represents trust and loyalty which was something we wanted to target to our customers, most importantly to build that trust to come back and shop on Wish without having to worry about the high shipping cost. I walked through many rounds of iterations with the team and illustrate each design before we feel great about the final design.
I compile the competitor research from other companies that offer shipping benefits with their membership program of how they communicate their design (icon/logo) to their audience. During the research, I've learned that purple represents trust and loyalty which was something we wanted to target to our customers, most importantly to build that trust to come back and shop on Wish without having to worry about the high shipping cost. I walked through many rounds of iterations with the team and illustrate each design before we feel great about the final design.
